MKTG 300 - Close To Your Heart Creations Marketing Campaign
Project Focus:
Design a marketing campaign for a small jewelry company.
Contribution/Role:
Designer
Technology/Skills:
Marketing, Product Layout
Description:
The marketing campaign was designed to promote the jewelry in several different ways. Different advertisements were created for print, billboards, and web banners. Promotional taglines were created for each advertisement.
Challenges:
Determining suitable taglines for each photo took some time, and finding the right picture to accentuate each piece of jewelry led to a long photo shoot with many pictures taken of each piece.
Reflections:
The campaign promoted the jewelry very well, and the company's owner was pleased with the final result.