Targeting the wrong market  

-Non-profit organizations and small businesses may not have the budgets to engage market analysis, and often give no thought to this at all. 
- They produce a product they like and assume everyone else will like it, too. 
- With Internet marketing, testing and finding out your prime market is   much quicker and easier than with traditional marketing methods. You are not only able to select the potential customers, but they are able to find you through the ability to search the Internet.
 

Targeting a very limited market

-Whereas the average non-profit organization or small business is limited to its local constituents, relying on them solely for support through donations and purchases, the internet provides a world-wide market rather than a local one.  
-If you choose to producing products which do not appeal to the general public, it  is not necessarily a prohibitive factor when dealing with Internet sales. 
- Even niche type commodities can do well when you are dealing on a world-wide market.
 

Having a limited marketing budget

-Internet marketing is by far more cost effective than traditional marketing. 
- It is also easier to set up and has a quicker turn around time than traditional marketing. 
- The cost in relation to the earnings potential is minimal.
 

No cumulative effect

-With traditional marketing, advertisement is costly and usually has a very limited life span. With the Internet, your efforts have a cumulative effect. 
- Your current expenditures of time and money devoted towards developing a marketing strategy have the potential of producing results for years to come.