Topic

Reading

Notes

01/11

Course Introduction; Introduction to Advertising

Motorola Video

01/18

MLK Day, No Class

01/25

Advertising's Role in Marketing; Advertising and Society

1, 2, 3

Strawberry Frog Video

02/01

How Advertising Works; The Consumer Audience

4, 5

Homework #1 Due

02/08

Strategic Research; Strategic Planning

6,7

02/15

SNOW

02/22

Communication Brief Due

03/01

Print and Out of Home Media; Broadcast Media

8, 9

03/08

Spring Break

03/15

Media Planning and Buying

11

Reading Abstract Due

03/22

continued

Homework #2 Due

03/29

Exam 2

04/05

The Creative Side and Message Strategy

12

AFLAC video

04/12

Effective Print Advertising; Ad Reading; Copywriting; Design and Production

Blom, 13, 14

Strawberry Frog Video (2)

04/19

Evaluation of Effectiveness

19

Homework #3 Due

04/26

Exam 3

05/03

Poster Session 6:30 – 8:10