|
Book Title and Author |
Creative Advertising: Ideas and
Techniques from the World's Best Campaigns
by Mario Pricken |
Hey, Whipple, Squeeze This: A Guide to
Creating Great Ads
by
Luke
Sullivan |
Ogilvy on Advertising
by
David
Ogilvy (1) |
| Tested Advertising Methods
by John Caples |
My Life in Advertising and Scientific
Advertising
by Claude Hopkins |
Confessions of an Advertising Man
by David Ogilvy (2) |
The Art of Writing Advertising :
Conversations with Masters of the Craft: David Ogilvy,
William Bernbach, Leo Burnett, Rosser Reeves
by Denis Higgins |
Tested Advertising Methods
by John Caples |
How to Write a Good Advertisement
by Victor O. Schwab |
Cutting Edge Advertising II
by Jim Aitchison |
Advertising Secrets of the Written Word:
The Ultimate Resource on How to Write Powerful Advertising
Copy from One of America's Top Copywriters and Mail Order
Entrepreneurs
by Joseph Sugarman |
Influence: The Psychology of Persuasion
by Robert B. Cialdini |
The Psychology of Persuasion: How to
Persuade Others to Your Way of Thinking
by Kevin Hogan |
Positioning: The Battle for Your Mind
by Al Ries, Jack Trout |
The 33 Ruthless Rules of Local
Advertising
by Michael Corbett |
The Wizard of Ads: Turning Words into
Magic and Dreamers into Millionaires
by Roy H. Williams |
| Advertising Without an Agency: A
Comprehensive Guide to Radio, Television, Print, Direct Mail
and Outdoor Advertising for Small Business by Kathy Kobliski |
Truth, Lies and Advertising : The Art of
Account Planning
by Jon Steel |
The Fall of Advertising and the Rise of
PR
by
Al Ries,
Laura Ries |
The Advertising Agency Business: The
Complete Manual for Management & Operation
by Eugene J. Hameroff |
| Advertising Ethics
by Edward Spence, Brett Van
Heekeren |
Reading
List
