Date

Topic

QUIZ

01/11

Course Introduction

01/13

Convergence

Chapter 1

01/18

MLK Day

01/20

E-Business Models

01/25

Strategic E-Marketing

01/27

Chapter 2

02/01

The Business Plan

02/03

Chapter 3

02/08

Global Markets

02/10

Chapter 4

02/15

Legal and Ethical Issues

02/17

Chapter 5

02/22

Marketing Knowledge

02/24

Chapter 6

03/01

Consumer Behavior

03/03

Chapter 7

03/08

Spring Break

03/10

Spring Break

03/15

Segmentation and Targeting

03/17

Chapter 8

03/22

Differentiation and Positioning

03/24

Chapter 9

03/29

Product

03/31

Chapter 10

04/05

Price

04/07

Chapter 11

04/12

Distribution

04/14

Chapter 12

04/19

Communication

04/21

Chapter 13

04/26

New Digital Media

04/28

Chapter 14

05/06

Comprehensive Final Exam, 10am