Name in Native Language Character (if applicable): 俞炬 昇

Department: Mass Communications

How long have you been at SIUE? Since August 2007

What do you like most about SIUE? Natural environment, landscape. The department is friendly and helpful, receives support from department chair. Close to St. Louis

Areas of Research Interest: Consumer behavior and marketing communication such as consumer cognitive process of advertising messages and the effects of marketing information on consumer attitude and behavior

Country of Origin: People's Republic of China

Language(s) spoken other than English: Mandarin (Native Language)

How long have you been in the US? Since Aug. 2001 - received Masters from UT-Austin and in 2003 his PhD from UNC in 2009.

What do you find to be the biggest difference between the US and your home country? Language difference and educational culture

Interesting Fact: Loves fine arts, photography as a hobby, likes to read literature, likes to write poetry and journal thoughts while enjoying coffee at a coffee shop.