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A trendsetting pair of Southern Illinois University Edwardsville May 2020 graduates didn’t waste any time utilizing their education and experience to launch an entrepreneurial endeavor.

Madeline Zuber and Beckie Scanlan each earned a bachelor’s in applied communication studies (ACS) with a focus on public relations. They are co-founders of SocialCast Media, a public relations agency targeting the marketing and management needs for podcasts.

“I have met so many people looking to start a podcast, but they don’t have time,” said Zuber, SocialCast Media CEO. “I had the time and experience to make podcasting a reality, and a fun one at that, for anyone.”

“The podcasting industry is rapidly growing – anybody can podcast about anything,” said Scanlan, president of SocialCast Media. “I’m extremely excited to help amplify our clients’ voices in this loud industry.”

“Our teachers from the ACS department have shared their stories and given us the tools to be successful in the public relations industry,” Scanlan added. “The most valuable experience we got from our education at SIUE was our public relations senior project, where we learned how to communicate and work with a real-world client. This has helped us attract and cater to our clients of SocialCast Media.”

The new business owners offer services for both established and brand new podcasters through two packages. The Monthly Management package includes podcast editing and copywriting, weekly social media promotion, weekly newsletters, website maintenance and management. The Launch Package covers the monthly management package, in addition to branding assistance, social media and website set up and distribution for a two-month period. Consultations are free.

For more information, visit SocialCastMediaGroup.com or follow SocialCast Media on Facebook, Instagram, Twitter and LinkedIn.

Photo: SIUE May 2020 graduates (L-R) Beckie Scanlon and Madeline Zuber have launched a new company: SocialCast Media.