SIUE Student Marketing Chapter Wins AMAICC Awards
Southern Illinois University Edwardsville’s collegiate chapter of the American Marketing Association (AMA) won two awards during the 37th Annual American Marketing Association’s International Intercollegiate Conference (AMAICC) in New Orleans, March 19-22.
SIUE’s AMA chapter was recognized among the 207 chapters attending the conference by winning an award for “Outstanding Planning” and for “Outstanding Membership.”
SIUE’s AMA sent eight SIUE students, who are current or future AMA executive board members, to learn and participate in professional marketing activities and presentations. Representing SIUE were Gurnee native Kevin Buensucesco, chapter president, Austin Gray of Peoria and chapter president elect, Adam Collins of Decatur, Melissa Killion of Collinsville, Luke Jansen of Effingham, Olivia VanWalleghen of Jerseyville, Carly Becker of Macomb and Whitney Hupp of Decatur.
The attendees participated in a Consumer Package Goods (CPG) Camp to learn about being a brand manager. They also participated in a marketing case strategy competition and SABRE competitive market simulation.
The AMAICC features several keynote speakers who are successful in their respective marketing fields to give the students real marketing success stories.
“The conference is a platform for our chapter to represent SIUE and the School of Business, and an opportunity to showcase some of our chapter’s accomplishments and share our chapter experiences,” stated Buensucesco. “It’s also an opportunity for our chapter’s future executive committee members to pick up some pointers on running a successful AMA chapter and a kick-start for our professional development. This conference always gives our members extra motivation to come back to SIUE and be the best AMA chapter ever!”
Edmund Hershberger, PhD, associate professor and chair of the Department of Management and Marketing, is the faculty advisor for the SIUE AMA chapter.
“This AMAICC conference is extremely beneficial for our students,” Hershberger said. “Attending it is the highlight of the year for the chapter. The AMAICC not only contains an abundance of professional development opportunities for our students, but also many other activities covering every aspect of marketing in which our students get exposed to and are able to apply to their learning.
“The students always come back with renewed enthusiasm and ready to make our SIUE AMA chapter even better.”
For more information, contact Kevin Buensucesco at 224-358-8155.
Photo: SIUE’s AMA Collegiate Chapter members (L-R): Luke Jansen, Austin Gray, Adam Collins, Kevin Buensucesco, Melissa Killion, Whitney Hupp, Carly Becker and Olivia VanWalleghen.
