SIUE Marketing and Communications Wins Four Collegiate Advertising Awards
The SIUE University Marketing and Communications Department received four awards from the 2014 Collegiate Advertising Awards competition.
SIUE earned gold awards for two categories: The SIUE Chancellor’s Report in the annual report category and The Gardens at SIUE Calendar in the calendar category.
The SIUE “SMART” television spot earned a silver award in the TV/Video Advertising/PSA-single category.
The SIUE Undergraduate Recruitment Package, which includes the College Fair piece, Paying For College brochure, Springboard to Success brochure, Transfer brochure, Multicultural Opportunities brochure, Visitors Guide, Housing brochure and seven viewbooks, received a bronze in the brochure-series category.
The Collegiate Advertising Awards is an elite national program seeking to recognize today’s most talented marketing professionals for outstanding excellence in all forms of advertising, marketing and promotion specific to higher education products and services. The Collegiate Ad Awards allows institutions’ marketing and advertising efforts to compete against similarly sized colleges and universities from across the nation. Entries are judged on creativity, layout/design, typography, production, quality and overall effectiveness.
All entries are centralized for judging (per category) by a panel of design and education-marketing professionals with decades of combined experience. Gold, silver and bronze certificates are issued by both group and category. SIUE competes in the school group of 10,001-20,000 students.
