Associate Professor/Masters in Marketing Research Program Director
FH 2123, Box 1100
618-650-2704
rflight@siue.edu
Education
BS Samford University (1993)
MBA Samford University (2002)
MA University of Alabama (2004)
Ph.D. University of Alabama (2007)
Research Areas:
Brand Strategy, Innovation Characteristics & Diffusion, Cause-related Marketing, Compulsive Buying Tendencies
Teaching Focus:
Marketing Strategy and Management, Marketing Research
Google Scholar
Southern Illinois University Edwardsville is authorized to operate as a postsecondary educational institution by the Illinois Board of Higher Education.
