DR. RILEY MAYNARD
(618) 692-2245 or 692-2230
e-mail:rmaynar@siue.edu
http://www.siue.edu/~rmaynar/

MC 431 CORPORATE, INDUSTRIAL & NON-BROADCAST VIDEO
TEXT: CORPORATE & INDUSTRIAL VIDEO by Diane Gayeski

This course is designed to offer instruction and practical experiences pertaining to corporate video endeavors. In addition, there will be discussions and analyses of alternative forms of nonbroadcast video communication, such as interactive videos, training videos, and informational videos. There will be assignments dealing with ethical and legal ramifications.

The students should leave this course with a thorough understanding of the processes involved in producing corporate and nonbroadcast video projects, as well as a background in the reasons for using video to communicate in these genres.

Some of the skills necessary for the successful completion of the assigned projects include dealing with clients, designing, planning, scheduling, scripting, organizing, budgeting, managing, writing and understanding the entire process.

Previous class projects which were produced included an informational tape for the SIUE Early Childhood Center, a medical project concerning lead poisoning in children, a tape for nutritional information for a nursing center, and an informational tape for the SIUE Religious Center.

The class will meet twice weekly. There will be demonstrations and explanations of proven methods and techniques for producing corporate video. Progress reports on projects will be expected at each meeting. Guest lecturers will also be a regular feature of the course.

Students will be divided into teams; each person will be equally responsible for the completion of the project. The breakdown of each team member's tasks will be clearly defined in writing within the first week of the course. Adherence to deadlines, schedules, and assignments are important factors in determining the final grades. The first version of the video project is due in week #6, the revised version in week #10.

There will be two written exams and one paper (3-4 pages) discussing either a guest lecturer's talk,the field trip or an assigned reading (see the attached reading list). These papers will be kept and compiled into a folder which will be kept on file in the studio reading area for future classes.
GRADING SCALE:
90-100 A 80-89 B 70-79 C 60-69 D 0-59 E

SCHEDULE:
Week 1
Orientation
assignment of teams & projects
legal & ethical concerns of corporate video		 Week 6
Team & topic assignments
audio techniques
first project due, plus scripts & evaluations
Week 2
Client meetings
outlines due
camera techniques		 Week 7
Client meetings
script revisions
format options & varieties
Week 3
Shot sheets & interview schedules
use of graphics		 Week 8
Special effects
exam #2
Week 4
Viewing of raw footage
discussion of editing
written exam #1		 Week 9
Viewing of raw footage
Field trip
Discussion of budgeting
Current trends
Week 5
Audio techniques
Preparation of teatments		 Week 10
Final projects due
Viewing & discussion

READING LIST---BOOKS (ON RESERVE IN THE LIBRARY)

READING LIST---MAGAZINES, NEWSPAPERS & NEWSLETTERS (IN THE STUDIO READING AREA)  

All these magazines are available for free home subscriptions; see the instructor for order forms. In addition, there will be handouts in class from various journals and publications. These materials are included in the examinations and required papers.

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This page was last updated on Friday,  March 13, 1998.