Admission Requirements
- Graduate School application and $40 fee
- Submission of all postsecondary academic transcripts
- Successful completion of a bachelor's degree prior to enrollment
- Minimum GPA of 2.50
- Graduate Management Admission Test (GMAT) or GRE
- Eligibility for GRE/GMAT waivers are listed below. To apply to waive the GRE/GMAT requirement, applicants must contact the program director at testwaiverrequest@siue.eduto request the waiver. The decision to grant the GMAT/GRE waiver rests with the program director and School of Business admissions committee.
- Applicants should have a cumulative GPA of 2.75 (4.0 scale) in undergraduate coursework.
- Applicants should have a cumulative GPA of 3.0 (4.0 scale), in any graduate coursework that is complete.
- A GMAT/GRE waiver may be available, upon review of application materials, to applicants with an undergraduate/graduate degree cumulative GPA of 3.0 (4.0 scale); Applicants who hold a PhD or equivalent in a recognized field from an accredited university need not submit a GMAT/GRE score.
- Current resume demonstrating post-bachelor's degree professional work experience.
- Eligibility for GRE/GMAT waivers are listed below. To apply to waive the GRE/GMAT requirement, applicants must contact the program director at testwaiverrequest@siue.eduto request the waiver. The decision to grant the GMAT/GRE waiver rests with the program director and School of Business admissions committee.
- International Applicants: Proof of English Proficiency, minimum requirements are TOEFL (79), IELTS (6.5) or equivalent
- All applicants are required to submit three letters of recommendation from individuals who can attest to the applicant’s qualifications and likelihood of successful completion of degree requirements.
- Personal history information: Submit an essay effectively articulating the applicant’s career goals as these relate to interest in pursuing the program
Admission is selective; the program, at its discretion, may request GRE or GMAT test scores, other supporting documents, or interviews that demonstrate the applicant's ability to successfully pursue a Master of Marketing Research degree.
Program application materials may be uploaded during the application process, but official transcripts must be sent directly from the school attended, and test scores must be verifiable with the appropriate testing service. Please contact the Graduate Admissions office with questions regarding the application submission process at graduateadmissions@siue.edu.
Admission to the MMR program is highly selective and competitive. Interviews are typically held as a final component to the selection process. The program director, in consultation with marketing faculty, decides who will be admitted based on a balanced appraisal of each component of the applicant’s credentials. As a general rule, strong undergraduate performance (high GPA), above average GMAT/GRE scores (including verbal, quantitative, and analytical writing components), and an intense interest in pursuing a career in marketing research are essential prerequisites for admission to the MMR program. . Applicants who are denied admission may request a review of their credentials by the MMR Admissions Review and Retention Committee which makes its recommendation to the program director. The decision of the program director is final.
Review the SIUE Admission Policy for more information.
Students are expected to enter the program with competencies in statistics and statistical software and business fundamentals. Admitted students who lack these competencies may satisfy the requirements in the following manner:
- Statistics and Statistical Software: Students without a background in statistics and statistical software will be required to complete: (a) MS 251 (Statistical Analysis for Business Decisions) or its equivalent, and (b) PAPA 412/420 (Quantitative Analysis) or its equivalent. Based on the evidence provided by the student, this requirement may be waived by the program director. Completion of these courses will not earn academic credit in the MMR program.
- Business fundamentals: Students without a background in business fundamentals will be required to take three business courses to meet the business fundamentals requirements for graduate study in marketing research. These courses must include: (a) MKTG 525 (Marketing Analysis and Applications for Managerial Decision Making) and (b) two of the following: MBA 522, MBA 523, ACCT 524, CMIS 526, FIN 527, ECON 528, PROD 529 or the equivalent. The final selection of these courses must be decided in consultation with the program director. Based on the evidence provided by the student, this requirement may be waived by the program director.
